Type Multinacional

Location Santander, Cantabria


BELLA AURORA LABS S.A. is a Spanish-owned company that researches, develops and markets treatment cosmetics. It manages its own brands and distributes others. Its speciality is anti-blemish cosmetics (even skin products), an area in which it is an expert, with the BELLA AURORA brand (www.bella-aurora.com), which was created in 1890 in Aurora, near Chicago, USA. In 2014, the brand celebrates its 100th year in Spain. BELLA AURORA depigmentation treatments are the most sold in Spanish pharmacies, perfumeries and department stores. Its other specialities are cosmetics for acne-prone skin, under the LULLAGE brand (www.lullage.com), and FIXONIA hair spray, another one of its legendary brands. It also distributes major international brands from leading companies that provide an added value and are unique: MAVALA, GOLDWELL, JOHN FRIEDA, SENSATIONAIL and FINGR'S, from Switzerland, Japan and the USA. The company operates through various channels, including perfumery chains, pharmacies and department stores. It also has a wide-ranging network of marketing and promotional teams. It exports mainly to countries in the Americas and the European Union. Its export model centres on exclusivity agreements with the major operators in each market, to whom it provides a continuing support service. The company is currently full speed into expansion both in terms of markets and turnover. The company's mission is "We work from the heart for you to feel good. By serving we improve."​ So, working from the heart, serving others and improving people are the three keys to the company's raison d'être.

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