Marketing Trainee at Cardiovascular Franchise (paid internship)
About the Opportunity
Reporting to the account marketing, as Marketing Trainee at Cardiovascular Franchise, you will play a support role on planning, coordinating and promoting the promotional activities defined in the Marketing Plan, and monitor their execution, in accordance with the established guidelines, in order to guarantee the achievement of the company's objectives for assigned products.
Beyond this, as per account marketing perspective, you will play a more analytical role by analysing and preparing sales information for a growing product, Praluent, in order to collaborate with the Marketing team through the planning and coordination of sales budgets for that product.
About Sanofi Business Unit
Cardiovascular team has Praluent as main promoted drug; Praluent is a PCSK9 inhibitor indicated in adults with primary hypercholesterolemia (heterozygous familial and non-familial) or mixed dyslipidaemia, as an adjunct to diet and in adults with established atherosclerotic cardiovascular disease to reduce cardiovascular risk by lowering LDL-C levels. High level of efficacy and safety, Clinical trials program and impressive results of Odyssey Outcomes study, are the key of the drug. It’s a “new” product in the market, launched in April 2016 with specific features form an access perspective, being very relevant the hospital and all the stakeholders working on it. The segmentation perspective and the focused approach is the base of the business. A great team is working on the Praluent promotion, having a very good performance and achieving good results based on the strategy we are following with the product and being leaders in the market with a 56% of MS.
Key responsibilities
Analyse all information related to the market / competition, which may affect the sales of products and their evolution, to develop strategic planning and identify business opportunities. Giving support at analytical level, therefore, in the elaboration of F’s and Budgets as well as in monthly sales analysis, KPI’s monitoring and reviews / analysis of the account and customer segmentation;
Implement the actions and initiatives provided for in the Marketing Plan (promotional materials, congresses, marketing projects, etc.) involving the sales force team, and monitor their impact and profitability in order to optimize the Marketing investments;
Develop patient materials since the beginning, contacting suppliers, making briefings, reviewing them and having them available in each cycle, where you will have to explain them to the sales force team to be used in the promotion of Praluent;
Participate in the congresses, both in their communication (pre and post) internally and externally, and in the organization-management of any of them;
Supporting Marketing projects, manage the approval processes and communication to the sales team.
About You
Essential requirements:
Bachelor and Master degree in Business Administration;
Having previous experience in a marketing department;
Being agile with Excel and performing well with systems in general;
Analytical skills;
Adaptive capacity;
Teamwork, able to interact with transversal teams;
Strong communication skills.
It would be advantageous to have (not essential):
Experience on analysing information;
Cardiovascular or hospital profile pharmaceutical product knowledge;
Customer -Hospital- knowledge.
What Sanofi can offer you
1 year contract (September 1st 2019 – August 31st 2020);
A role where you are instrumental to creating best practice and as the organization grows, you can too;
We offer a generous package including flexible benefits, and are committed to helping you have a healthy work-life balance throughout your career with us;
We have highly subsidized restaurant with free tea and coffee.
About Sanofi
Empower Life Everyday
At Sanofi we work across human health from vaccines to rare diseases, and consumer healthcare. This creates opportunities to work across different areas to build a diverse and exciting career. Sanofi has the capabilities and resources to support your aspirations to fulfill your ambitions and be the best you can be.
Our purpose at Sanofi is to work passionately every day to understand and solve healthcare needs of people across the world. Our ambition is by 2025, to be a top 3 innovative, global and diversified human healthcare company. One that embraces transformative technologies and is focused on its area of excellence, which means we’re not there to try to solve everybody’s problems. We want to focus on those areas where we know we are making a difference.
The values we are live by are teamwork, courage, respect and integrity.
